Within the last few years, hip hop apparel has gone from over-sized and logo-obsessed to edgy and effortlessly cool. F****** Young Online's 'Dame Fuego' editorial illustrates this transition and highlights understated casuals by labels that include Stampd LA, Won Hundred and Public School among others.
Styling for this editorial is courtesy of Von Ford who dresses model Nate in vintage washed denims, printed leather jackets and knitted tanks that are both edgy and incredibly wearable. These pieces always embody a comfortable air and are paired with cotton or wool trousers and the season's hottest sneaker looks.
Photographer Hannah Sider captures F****** Young! Online's latest fashion story and proves that modern hip hop apparel has become one of the fashion industry's most influential styles.
Understated Hip Hop Apparel
F****** Young! Online's Dame Fuego Story Boasts Edgy Street Styling
Trend Themes
1. Edgy Hip Hop Apparel - Hip hop apparel has transitioned to edgy and effortlessly cool styling, creating opportunities for brands to emphasize this modern look in their collections
2. Understated and Wearable Design - Hip hop apparel has shifted towards understated designs while still maintaining a comfortable air, allowing for brands to create versatile pieces for everyday wear
3. Influence of Hip Hop Fashion on the Industry - Hip hop apparel has become one of the fashion industry's most influential styles, giving rise to unique design collaborations and eclectic new collections
Industry Implications
1. Fashion Industry - The influence of hip hop fashion on the industry creates opportunities for brands to expand and innovate their collections
2. Streetwear Industry - The shift towards edgy and understated hip hop apparel has disrupted the streetwear industry, offering new design avenues and collaborations
3. Sneaker Industry - The season's hottest sneaker looks have become a staple in hip hop apparel, presenting opportunities for the sneaker industry to collaborate and capitalize on this trend