The self isolation and social distancing regulations that have been implemented by governments around the world has altered the dating lives of consumers, leaving some to rely heavily on apps -- Hinge's Date From Home video call feature was released in response to this, making it easier to make deeper connections while staying healthy.
The feature lets users select whether or not they'd like to let others know they;re interested in a video call. If both users are interested, the app will direct them to a separate page where they can enjoy their online date. This updated was implemented to help facilitate deeper connections in the online world, and serves as one of the many ways the COVID-19 pandemic is changing online dating.
App-Facilitated Video Call Dates
Hinge's Date from Home Video Call Feature Helps Make Connections
Trend Themes
1. Video Call Dating - The rise of video call dating apps presents an opportunity for innovative features and experiences to help users make meaningful connections in a virtual setting.
2. Virtual Connection Building - As people rely more on virtual communication, there is potential for disruptive innovations that foster genuine connections and intimacy in online dating.
3. Pandemic-inspired Dating Innovations - The COVID-19 pandemic has accelerated the need for creative solutions in online dating, opening up opportunities for new features that prioritize health and safety while fostering connection.
Industry Implications
1. Online Dating Apps - Online dating platforms have the potential to leverage video call features to enhance user experience and increase engagement.
2. Communication Technology - Advancements in communication technology can drive the development of immersive virtual dating experiences and features.
3. Wellness and Safety - The need for wellness-focused innovations in the dating industry is growing, with opportunities for new services and features that prioritize health and safety in online dating.