Hinge was once a Tinder-like app for people to find friends that recently launched a new app that allows users to find serious relationships instead of hookups -- and its newest project seeks to ease that process.
The new service that Hinge is testing is called 'Audrey,' which functions as a personal assistant that messages potential dates for users. It selects the people that the user would be interested in, contacts them and then schedules a date if possible. It also provides data and feedback in order to optimize the chances of finding an ideal match.
Although somewhat costly at a monthly price of $99, the personal dating assistant service could be well-suited for people who live busy lives and are looking to ease the process of online dating even further.
Dating App Personal Assistants
Hinge is Working on a Service That Helps Schedule Dates
Trend Themes
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Personal Dating Assistant Services — The trend of personal dating assistant services presents disruptive innovation opportunities in the online dating industry.
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Data-driven Match Optimization — The trend of data-driven match optimization presents disruptive innovation opportunities in the online dating industry.
Industry Implications
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Online Dating — The online dating industry has an opportunity to disrupt the market by offering personal dating assistant services.
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