The hims & hers haircare products are being launched as part of the brand's foray into the beauty world to provide consumers with a way to elevate their hair in a simple yet effective way. The range includes the hims Max Volume Shampoo, hims Max Volume Condition, hers Full Volume Shampoo and hers Full Volume Conditioner, which are all infused with Biovolume 128. The various haircare products are formulated with a free-from formula that is vegan, and has no sulfates, parabens, phthalates or dye in the mix.
Senior Director of Innovation Lindsey Roberts spoke on the hims & hers haircare products saying, "We want everyone to feel like they have options when it comes to their health and wellness care, and this in particular, is a testament to providing people with more choices when it comes to improving their hair, and ultimately, their confidence."
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
Trend Themes
1. Volume-enhancing Haircare - The demand for haircare products that enhance volume and body continues to grow, creating opportunities for innovative brands to introduce effective solutions.
2. Vegan and Free-from Haircare - The shift towards clean and ethical beauty is driving demand for haircare products that are vegan and free-from harmful chemicals, presenting opportunities for brands to cater to this growing consumer preference.
3. Personalized Haircare - As consumers become more interested in customized solutions for their specific hair needs, the haircare industry has an opportunity to create tailored products and experiences for individual consumers.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is constantly evolving, with new trends and products emerging to meet consumer demands for effective and innovative haircare solutions.
2. Natural and Organic Products - The natural and organic haircare industry is on the rise, as consumers become more conscious of the products they use and their impact on the environment, presenting opportunities for brands to cater to this growing market.
3. E-commerce - The growth of online retail has created opportunities for haircare brands to reach consumers through e-commerce channels, offering personalized recommendations and convenient delivery options.