The North Face, Junya Watanabe and COMME des GARÇONS come together to launch a line of versatile high-tech jackets and backpacks. The result is a collection of militant-inspired trenches, outerwear for extreme conditions and restyled backpacks. The designs are featured in the two brands' Spring/Summer 2018 collection.
For the extreme sports enthusiast, a highlight of the collection is the Terra 65 high-tech jacket as it is coated with a triple-layered GORE-TEX WINDSTOPPER and has a built-in 65-liter technical backpack. While uncomfortable for a city dweller, the adventure lover can stash things in the high-tech jacket and reach it through the side pockets of the backpack.
The remaining pieces are more urban-driven and feature pieces like an assertive water-resistant military green trench and some contemporary takes by Junya Watanabe on The North Face Heritage Daypack and Ruth Sack backpacks.
Ultra High-Tech Jacket Collaborations
The Terra 65 Jacket Has a Built-In Backpack
Trend Themes
1. Versatile High-tech Jackets - Collaborations between fashion and outdoor brands are resulting in versatile high-tech jackets that combine fashion-forward designs with functional features.
2. Built-in Backpacks - Integration of backpacks into jackets is a growing trend, offering users a convenient and efficient way to carry their belongings.
3. Militant-inspired Outerwear - Military-inspired designs are being incorporated into high-tech jackets, giving them a rugged and edgy aesthetic.
Industry Implications
1. Fashion and Outdoor - The fashion and outdoor industries are collaborating to create new product categories that merge style with functionality.
2. Outdoor Gear - The integration of backpacks into jackets presents opportunities for innovation in the outdoor gear industry.
3. Tech Wearables - The incorporation of high-tech features into jackets opens up possibilities for disruption within the tech wearables industry.