Stark Bold Color-Blocking Sneakers

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The adidas YEEZY BOOST 700 Gets a High-Res Red Colorway

The iconic YEEZY BOOST 700 sneaker model by adidas gets another tonal update with the bold iteration of High-Res Red for the season. It is designed with color-blocking design elements all throughout the upper and strays away from the usual earthy neutral palette that the silhouette is often familiar with.

The vivid update welcomes the warmer seasons of the year and has bold tones throughout the upper half of the shoe. The red makes up the suede heel panels, the tongue, the quarters, collars, and the leather mid-foot overlays. Black suede can also be seen overlaying on top along with gray toe boxes for a slight grayscale touch. It all rests on top of a chunky midsole foundation.
Trend Themes
1. Color-blocked Sneakers - Opportunity for fashion brands to experiment with bold and striking color combinations on their sneaker designs.
2. Tonal Updates - Potential for shoe companies to continually update and refresh their classic models with new and exciting colorways.
3. Chunky Sneaker Trend - Chance for brands to capitalize on the continued popularity of the chunky sneaker trend by offering bold variations such as the YEEZY BOOST 700 in High-Res Red.
Industry Implications
1. Fashion & Apparel - An opportunity for fashion brands to capture consumers' attention and differentiate their product offerings by incorporating striking color-blocking designs into their sneaker collections.
2. Footwear - Potential for shoe companies to continually update and refresh their classic models with new and exciting colorways to appeal to a wider range of consumers.
3. Sportswear - Chance for sportswear companies to offer bold and eye-catching sneakers that can be worn both on and off the field, as seen in the YEEZY BOOST 700 in High-Res Red.

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