Emerging Icelandic designer Arnar Mar Jonsson launches his Spring/Summer 2019 collection which is characterized by fashion-forward high-performance apparel. For the construction of the silhouettes, the creative taps into his native roots and extracts the underrated character of Iceland -- a location that is becoming ever more popular with travelers. British emphasis is subtly integrated into the design of the high-performance apparel as Arnar Mar Jonsson references the fashion dynamics of London -- the city he is currently based in.
The palette for the Spring/Summer 2019 collection is kept relatively neutral with occasional hits of color. This adds to the overall sophistication of the pieces. Moreover, Arnar Mar Jonsson makes use of functional materials for his high-performance apparel, including "Italian cotton-blend waterproof fabric with optic fibers," allowing the fit to be better and the aesthetic more "ghostly."
Location-Influenced High-Performance Apparel
Arnar Mar Jonsson's Line Takes Cues from Iceland
Trend Themes
1. High-performance Apparel - Expanding the use of functional materials and technology in the fashion industry to create innovative and high-performing clothing.
2. Location-influenced Fashion - Infusing designs with cultural influences and characteristics from specific locations to create unique and captivating garments.
3. Neutral Palette with Color Accents - Utilizing a mostly neutral color scheme with strategic pops of color to create sophisticated and visually interesting fashion pieces.
Industry Implications
1. Fashion - Integrating high-performance materials and location-inspired designs into the fashion industry to create innovative clothing lines.
2. Technology - Developing and integrating functional materials, such as Italian cotton-blend waterproof fabric with optic fibers, into the fashion industry for enhanced performance and aesthetics.
3. Travel and Tourism - Capitalizing on the growing interest in specific locations, like Iceland, and incorporating their cultural elements into fashion to attract tourists and fashion enthusiasts.