Functional Formulated Fall Apparel

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'nonnative' Introduced a HIGHEST CALIBER Collection for FW18

Japanese fashion label nonnative launched its HIGHEST CALIBER collection for the Fall/Winter 2018 season. The entire range keeps in correlation to the label's previous drops where it blended functional elements with wearable forms in a series of accessible shapes. This results in a selection of trim cuts and layering items that enable versatility. Some pieces in the new collection feature stacked trousers, tailored coats, down-filled jackets, GORE-TEX parkas, bomber jackets and jeans with zippered ankle details.

There are some elevated details in the menswear selection, including cropped silhouettes and chore jackets with zippers. The label also paid close attention to its high-quality wool and knitwear in a selection of both subtle and captivating hues. All of the pieces from nonnative's HIGHEST CALIBER collection are now available online at COVERCHORD.
Trend Themes
1. Functional Apparel - Opportunity for disruptive innovation lies in creating functional and wearable clothing that blends elements of style and versatility.
2. Trim Cuts and Layering - Disruptive innovation can be achieved by designing garments with trim cuts and layering options, providing customers with versatile and customizable outfits.
3. Attention to Elevated Details - By focusing on elevated details such as cropped silhouettes and innovative jacket designs, disruptive innovation can create unique and desirable garments.
Industry Implications
1. Fashion Apparel - The fashion industry can embrace disruptive innovation by incorporating functional and versatile designs into their apparel collections.
2. Knitwear Manufacturing - Opportunities for disruptive innovation can be explored in the knitwear manufacturing industry by creating high-quality wool and knitwear in captivating and subtle hues.
3. Online Retail - Disruptive innovation can be harnessed in the online retail industry by offering unique and stylish clothing collections like nonnative's HIGHEST CALIBER collection.

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