The days of high-waisted pants and hip hugging britches are numbered as a small but vocal group of web-savvy individuals are conducting campaigns to rid the world of high pants.
From social networking groups to websites dedicated to taking down high-waisted pant wearers (YourPantsAreTooHigh.com), it seems that the days of upwardly-drawn leggings and throwback slacks intentionally worn high on the waist are coming to an end with the force of the blogosphere supporting the noble cause.
High-Waisted Backlash
Websites Cater to Bashing Mom Bum Pants
Trend Themes
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Low-rise Resurgence — Opportunity for fashion brands to bring back low-rise pants as a counter trend to high-waisted pants.
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Straight Leg Comeback — Opportunity for denim companies to introduce straight-leg pants as a modern and more flattering alternative to both high-waisted and low-rise pants.
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Eco-friendly Denim — Opportunity for sustainable fashion brands to create eco-friendly denim options as a way to lure customers who are looking for ethically made and environmentally conscious clothing.
Industry Implications
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Fashion Industry — Industry can leverage the high-waisted backlash trend to introduce new products and capitalize on consumer demands for anti-high rise clothing.
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Denim Industry — Industry can provide alternative styles such as low-rise and straight-leg jeans.
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Sustainable Fashion Industry — Industry can provide eco-friendly denim options to appeal to the conscious consumer.