Understated Clean-Cut Fashion

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Studio Nicholson Launches the High Fidelity Collection For SS20

Studio Nicholson launches the High Fidelity collection in for the Spring/Summer 2020 season full of minimal and effortless fashion designs. The range spotlights understated pieces that are great for layering to be highly versatile throughout the year.

The stylistic approach also pays attention to the color palette as well, with some muted hues and bold colors for accenting looks. Some of the hues include pale green, pops of yellow, deep navy blue, and beige. The concept that the label's founder Nick Wakeman wanted to capture was a strong sense of versatility, creating designs that can naturally flow together. The pieces in the seasonal capsule encouraging mixing and matching. Some pieces include the series of relaxed tops, boxy tees, trim slack pants, mac coats, knitwear, Harrington jackets, and Gurkha-style shorts.
Trend Themes
1. Minimal Fashion - Disruptive innovation opportunity: Develop sustainable and ethically-made minimalist fashion pieces to cater to the growing demand for eco-friendly fashion options.
2. Versatile Designs - Disruptive innovation opportunity: Create modular fashion designs with interchangeable pieces to offer consumers customizable wardrobe options.
3. Color Accenting - Disruptive innovation opportunity: Develop innovative technologies to create eco-friendly and vibrant color accents in fashion designs, offering unique style choices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a rental subscription service for designer minimalist fashion, allowing customers to access high-quality clothing without the need for ownership.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop new materials and manufacturing processes to create minimalist fashion pieces that are both sustainable and affordable.
3. Customizable Wardrobes - Disruptive innovation opportunity: Build an online platform that uses AI algorithms to curate personalized modular wardrobe options based on individual style preferences and lifestyle needs.

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