High Alpha, an Indianapolis-based studio specializing in B2B SaaS technology, has announced the launch of 'HumanKind,' a digital concierge platform designed to help e-commerce companies connect their product experts with online customers.
The 'HumanKind' platform utilizes a fully scalable, one-to-one conversation structure via SMS, making it an incredibly intuitive tool for both retailers and shoppers. The idea behind the new platform came from the company's recognition that innovations in customer experience have not been on par with the explosive growth of e-commerce. "We want to put the customer back into the center of the experience and foster what we call ‘human commerce’, or H-Commerce," said David Weissman, High Alpha's Founder and CEO.
One of the ways the new platform is making the e-commerce shopping experience more human is by providing shoppers with hand-selected recommendations from actual experts, as well as creating bespoke landing pages for individual customers.
Digital E-Commerce Concierges
High Alpha Has Launched 'HumanKind' For Online Retailers
Trend Themes
1. Digital Concierge Platforms - The rise of digital concierge platforms like HumanKind presents opportunities for new and innovative ways of providing personalized customer experiences in the e-commerce industry.
2. One-to-one Conversations Via SMS - The utilization of one-to-one conversation structures via SMS in digital concierge platforms like HumanKind enables convenience for retailers and shoppers, opening up opportunities for easy communication between the two parties.
3. H-commerce - H-Commerce, or Human Commerce, brings the customer back into the center of the shopping experience, and presents opportunities for e-commerce businesses to provide more personalized and tailored experiences, thus creating more loyal customers.
Industry Implications
1. E-commerce - HumanKind is disrupting the e-commerce industry by providing personalization through human expertise and the convenience of one-to-one conversation via SMS.
2. Customer Service - The e-commerce industry is reinventing customer service through the use of digital concierge platforms like HumanKind, which presents a new, innovative way for businesses to connect with their customers in a more personalized way.
3. B2B Saas Technology - The launch of HumanKind by High Alpha highlights the trend of B2B SaaS technology companies creating solutions for businesses to improve customer experiences and bringing innovative solutions to the market.