These new Higgidy products are being launched by the UK-based brand to provide consumers with some vegan-friendly, plant-based options to enjoy. The products include the new Little Vegan Quiche Petit Pods & Courgette and the Roasted Chickpea Masala Vegan Pie, which are both characterized by their plant-based recipes. The products are perfect for consumers to choose when seeking out an easy way to enjoy a satisfying yet meat-free meal any day of the week.
The new Higgidy products are being launched at Sainsbury's and Waitrose locations starting in April where they'll be priced between £2.40 and £4.40 each. The products speak to the increasing demand for quick, easy and delicious plant-based fare as consumers seek out additional ways to ditch meat.
Plant-Based Pie Products
These New Higgidy Products Come in Two Options
Trend Themes
-
Plant-based Convenience Foods — The trend towards convenient, plant-based food options continues to grow, providing opportunities for companies to develop new meat-free products for time-pressed consumers.
-
Vegan Ready Meals — In response to the rising demand for vegan meal options, the vegan ready meal industry is set to increase and companies need to innovate and offer a variety of wholesome options for consumers that are nutritious and flavorful.
-
Protein Alternatives — With the increasing demand for plant-based protein alternatives, there is an opportunity for companies to create new and innovative protein sources from vegetables and grains that appeal to both vegans and meat eaters.
Industry Implications
-
Food Retail — Food retailers can explore the trend of plant-based convenience foods and vegan ready meals to offer their consumers more variety and healthier meal options.
-
Food Production — The trend of plant-based convenience foods and protein alternatives presents a disruptive innovation opportunity for food production companies to develop new and exciting meat-free products.
-
Packaging Industry — As demand for plant-based convenience foods increases, there is an opportunity for packaging companies to innovate new eco-friendly and sustainable packaging solutions for these products.