These new Higgidy products are being launched by the UK-based brand to provide consumers with some vegan-friendly, plant-based options to enjoy. The products include the new Little Vegan Quiche Petit Pods & Courgette and the Roasted Chickpea Masala Vegan Pie, which are both characterized by their plant-based recipes. The products are perfect for consumers to choose when seeking out an easy way to enjoy a satisfying yet meat-free meal any day of the week.
The new Higgidy products are being launched at Sainsbury's and Waitrose locations starting in April where they'll be priced between £2.40 and £4.40 each. The products speak to the increasing demand for quick, easy and delicious plant-based fare as consumers seek out additional ways to ditch meat.
Plant-Based Pie Products
These New Higgidy Products Come in Two Options
Trend Themes
1. Plant-based Convenience Foods - The trend towards convenient, plant-based food options continues to grow, providing opportunities for companies to develop new meat-free products for time-pressed consumers.
2. Vegan Ready Meals - In response to the rising demand for vegan meal options, the vegan ready meal industry is set to increase and companies need to innovate and offer a variety of wholesome options for consumers that are nutritious and flavorful.
3. Protein Alternatives - With the increasing demand for plant-based protein alternatives, there is an opportunity for companies to create new and innovative protein sources from vegetables and grains that appeal to both vegans and meat eaters.
Industry Implications
1. Food Retail - Food retailers can explore the trend of plant-based convenience foods and vegan ready meals to offer their consumers more variety and healthier meal options.
2. Food Production - The trend of plant-based convenience foods and protein alternatives presents a disruptive innovation opportunity for food production companies to develop new and exciting meat-free products.
3. Packaging Industry - As demand for plant-based convenience foods increases, there is an opportunity for packaging companies to innovate new eco-friendly and sustainable packaging solutions for these products.