Perfect for hiding alcohol, this hoodie has two flasks hidden in its hood. Currently seeking backers for its crowdfunding campaign on Kickstarter, the Boozie is just the latest fashion statement for people who need to hide the fact that they're drinking (or just want to keep their hands free).
Created by G & P Outfittings Inc., the hoodie is not only great at hiding alcohol, but also lets you drink in comfort as the drawstrings act as straws. Described as a "covert drinking apparatus," the zip-up sweatshirt is available in unassuming colors such as black, gray, navy blue and white. The unisex apparel also comes in a range of sizes from small to extra extra large. The size of the flasks likely doesn't change if you go up a size though.
Booze-Concealing Hoodies
The Boozie Lets You Party Comfortably by Hiding Alcohol in the Hood
Trend Themes
1. Booze-concealing Fashion - Disruptive innovation opportunity: Create a range of clothing items that can discreetly hide alcohol, appealing to partygoers who want to drink in comfort without drawing attention to themselves.
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3. Functional Fashion Statements - Disruptive innovation opportunity: Develop stylish garments that serve a practical purpose, like hoodies with built-in straws, targeting consumers who value convenience and multitasking in their clothing choices.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Collaborate with fashion brands to incorporate discreet alcohol storage and consumption features into their clothing items, tapping into the market of fashion-conscious consumers who also enjoy drinking.
2. Accessories - Disruptive innovation opportunity: Introduce a line of covert drinking accessories, such as innovative flasks or straws, appealing to individuals who want to enjoy their drinks discreetly in various settings.
3. Crowdfunding Platforms - Disruptive innovation opportunity: Create a specialized crowdfunding platform catering specifically to the development and launch of innovative products like Booze-Concealing Hoodies, enabling creators to target niche markets effectively.