HIDDEN.NY works in collaboration with N.E.R.D. on a new collection of graphic streetwear staples for the season. The band is made up of the talents of Pharrell, Chad Hugo, and Shay Haley. The three detail a range of apparel with traditional graphics.
The silhouettes include a selection of hoodies, graphic tees, and trucker hats. The hoodies come in tonal options of grey and brown as the brown is detailed with a green brain logo and the N.E.R.D. font making up the HIDDEN logo. The blue iteration read "Hidden is for lovers," which is a "Brain is forever" rework. The tees are also detailed in a similar design with the classic 'h' logo on the back.
Music-Joined Graphic Streetwear
N.E.R.D. Joins HIDDEN.NY on a New Collaborative Capsule
Trend Themes
1. Graphic Streetwear Collaborations - Collaborations between popular music artists and graphic streetwear brands are becoming increasingly popular and could lead to more unique and creative collections in the fashion industry.
2. Tonal Hoodies and Tees - Tonal hoodies and tees with bold graphic designs are a trend in the streetwear industry that is catching on and could offer opportunities for disruptive innovation in the apparel sector.
3. Reimagining Classic Designs - Reimagining classic designs with unique twists such as the brain logo featured in the N.E.R.D. x HIDDEN.NY collaboration is a trend that could inspire further disruptive innovation in the streetwear market.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from collaborations between popular music artists and graphic streetwear brands to introduce new and unique collections.
2. Streetwear Industry - The streetwear industry can capitalize on the trend of tonal hoodies and tees with bold graphic designs to attract a youthful and trendy consumer base.
3. Apparel Industry - The apparel industry can disrupt the market by reimagining classic designs with unique twists, such as the brain logo featured in the N.E.R.D. x HIDDEN.NY collaboration.