WebpageFX put together this interesting read on the hidden ingredients in Pumpkin Spice lattes from a variety of chain cafes including Starbucks, Tim Horton's and Panera Bread to name a few. This infographic fittingly titled 'What in Your Pumpkin Latte?' lists the ingredients, sugar content and calories found in the beverage varying from place to place.
Pumpkin Spice lattes are a popular hot beverage to order exclusively during the month of October as the drink incapsulates popular autumnal flavors. According to the infographic, the Starbucks version contains a high amount of sugar -- up to 39-grams in a 12-ounce Tall beverage. The Tim Horton's version known as the Pumpkin Pie latte released in 2014 and has a similar sugar content and 300 calories in the medium size. This chart showcases that the hot seasonal beverage is more of a treat than an everyday drink.
Revealing Latte Infographics
This Chart Details the Hidden Ingredients Inside Pumpkin Spice Lattes
Trend Themes
1. Transparency in Food and Beverage - Increasing consumer demand for transparent ingredient lists creates an opportunity for food and beverage companies to innovate and provide more detailed information to their customers.
2. Health-conscious Consumers - The trend towards healthier eating and drinking habits creates an opportunity for food and beverage companies to market their products in a more health-conscious way.
3. Seasonal Menu Items - Creating seasonal menu items like the Pumpkin Spice latte can create buzz and generate excitement among customers, driving sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can utilize the trend towards transparency to market their products, and create seasonal menu items to drive sales.
2. Fast Food and Coffee Chains - Fast food and coffee chains can appeal to health-conscious consumers by providing healthier alternatives to their traditional menu items.
3. Advertising and Marketing - Advertising and marketing companies can help food and beverage companies communicate the unique qualities and benefits of their products to consumers.