Hidden Burger is a take-out burger eatery that opened earlier this spring in order to provide an unpretentious, "no-frills" approach to burgers. Rather than putting its money into marketing its burgers as the best in the world, Hidden Burger is hoping to appeal to consumers with an engaging campaign; Hidden Burger is now inviting customers to text "Wayne" to 647-490-2136 to receive a free burger.
Specials and contests like this one encourage consumers to find out more about the burger establishment created by The Bottom Line owner and ex-NHLer Wayne Cowley and Olivier Centner, founder and CEO of UNOapp. When customers purchase an order through the UNOapp, they are able to get a burger, fries and a drink for $10, which is two dollars less than walk-in customers pay.
Text-Based Burger Campaigns
Hidden Burger is Giving Free Burgers to Those Who Text a Number
Trend Themes
1. Engaging Mobile Campaigns - Using text-based campaigns to engage customers and promote brand awareness.
2. Value-driven Marketing - Offering special deals and discounts to attract and retain customers.
3. Unconventional Marketing Strategies - Using unconventional methods to stand out in the competitive food industry.
Industry Implications
1. Fast Food Industry - Fast food chains can implement text-based campaigns to reach a wider audience and increase customer engagement.
2. Mobile App Development Industry - Developers can create innovative mobile apps that facilitate special deals and discounts for businesses.
3. Restaurant Industry - Restaurants can experiment with unconventional marketing strategies to attract new customers and increase sales.