The Hi-Chew frozen yogurts have been announced as a new collaboration offering between the iconic candy brand and frozen yogurt brand Menchie's for consumers to try out this summer. The partnership comes as the second one struck between the two brands, and includes the new Hi-Chew Passionfruit and the Hi-Chew Mango. Both these flavors can be swirled together to create the Hi-Chew Tropical Smoothie, which is sure to delight avid fans of the namesake candies of the same name.
The Hi-Chew frozen yogurts are available at participating locations nationwide now for a limited-time only and come as one of a growing number of collaboration food products to offer consumers an alternative way to enjoy their favorite flavors. The previous partnership saw the Hi-Chew Dragon Fruit frozen yogurt created, which was first observed last summer.
Candy-Inspired Frozen Yogurts
The Hi-Chew Frozen Yogurts are Available at Menchie's
Trend Themes
1. Collaboration Food Products - The collaboration between Hi-Chew and Menchie's to create frozen yogurts opens up opportunities for other brands to collaborate and offer unique food products.
2. Limited-time Offerings - The availability of Hi-Chew frozen yogurts for a limited-time only highlights the trend of offering exclusive and seasonal food options to create a sense of urgency and excitement among consumers.
3. Flavor Fusion - The creation of the Hi-Chew Tropical Smoothie by swirling together Passionfruit and Mango flavors showcases the trend of combining different flavors to create unique taste experiences.
Industry Implications
1. Frozen Yogurt Industry - The collaboration between Hi-Chew and Menchie's opens up opportunities for other frozen yogurt brands to partner with popular candy brands and create innovative flavor options.
2. Candy Industry - The success of Hi-Chew frozen yogurts highlights the potential for candy brands to expand their product offerings by collaborating with frozen yogurt brands, reaching a wider audience.
3. Food and Beverage Industry - The popularity of collaboration food products like Hi-Chew frozen yogurts indicates the potential for the food and beverage industry to explore unique flavor combinations and partnerships to attract customers.