Appealing to Millennials who are interested in sparkling beverages, Heywell is a new brand of wellness water that's low in sugar and calories, yet packed with flavorful and functional ingredients. The products contain vitamins, balancing adaptogens, herbs, berries and organic caffeine sourced from green coffee beans.
With each Heywell flavor, there's a different way to impact one's mood. While the Energy + Immunity variety with gooseberry and Vitamin C is beneficial for giving the body a boost, the Energy + Focus beverage supports concentration. There's also Calm + Restore, which is made with soothing lemon balm. All of these flavors contain the antioxidant-rich super berry schisandra, which helps with stress relief, sustained energy and concentration, as well as the amino acid L-theanine.
Heywell was named to convey a sense of welcoming and an invitation to wellness.
Sparkling Wellness Water
Heywell is Packed with Vitamins, Adaptogens, Herbs, Berries & Caffeine
Trend Themes
1. Functional Wellness Water - Heywell uses functional and flavorful ingredients to appeal to health-conscious millennials.
2. Adaptogen Infused Beverages - Heywell includes adaptogens, herbs, and organic caffeine to offer different mood benefits.
3. Low-calorie Sparkling Beverages - Heywell meets the demand for low sugar, low calorie, and flavorful sparkling beverages.
Industry Implications
1. Beverage Industry - Heywell offers innovative and disruptive opportunities in the beverage industry with its use of functional wellness ingredients.
2. Wellness Industry - Heywell offers a unique approach to the wellness industry with its functional ingredients aimed towards improving mood and energy.
3. Millennial Consumer Market - Heywell appeals to the growing millennial market who are interested in low-sugar and functional beverages.