Glamorously Rosy Campaigns

Marin Kempski Captures Hexeline Spring Summer 2012 Collection

Just in time for Valentine's Day, the Hexeline Spring Summer 2012 campaign has been released to satisfy all of your cravings for the color pink. The campaign photos, captured by Marcin Kempski, feature model 'Maddie,' who poses against a soft pink background and in rosy-hued pieces from Hexeline's spring and summer collection.

Hexeline, founded by Halina Zawadzka, is a luxury fashion label centered on classic and ladylike styles crafted from high-quality fabrics sourced from Italy, Germany and France. The brand's timeless elegance is apparent in the Hexeline Spring Summer 2012 campaign, which showcases sophisticated and feminine styles ranging from a simple blush-pink shift dress and pantsuit to a ultra-wide, fluid trousers and an all-over floral printed ensemble.

The campaign features hair by Aneta Kostrzewa, makeup by Wilson and styling by Alicja Werniewicz.
Trend Themes
1. Pink Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly pink fashion options to cater to the growing demand for environmentally conscious clothing.
2. Luxury Fashion - Disruptive innovation opportunity: Introducing innovative and tech-driven materials and designs in the luxury fashion industry to create unique and exclusive products.
3. Floral Prints - Disruptive innovation opportunity: Using AI and machine learning to develop customizable and personalized floral prints for fashion brands, allowing customers to create their own unique designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Adopting sustainable practices and materials in the fashion industry to meet the increasing demand for eco-friendly clothing.
2. Textile - Disruptive innovation opportunity: Developing advanced textiles and fabrics that offer unique features and functionalities, such as self-cleaning or temperature-regulating properties, to attract luxury fashion brands.
3. Beauty & Makeup - Disruptive innovation opportunity: Creating innovative and sustainable beauty and makeup products that align with the rising trend of eco-consciousness in the fashion industry.

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