Alluring Alabaster Muses

Hesther Van Doornum Paints Magnetic Women with Ghostly Pale Skin

The women in these Hesther Van Doornum illustrations share many characteristics: they all have skin as pale as alabaster, they all sport seductive mascara-enhanced gazes and they’re all undeniably breathtaking. Though some may write-off Van Doornum’s similar illustrations as an unwillingness to explore new subjects and styles, the artist explains that she worked tirelessly to develop this signature look as a way to brand her paintings differently from her peers’. The plan certainly worked as viewers will instantly associate similar visuals to these paintings as Van Doornum’s creations.

Also noteworthy about these Hesther Van Doornum pieces is the crimson lipstick some of her muses wear. The combination of white skin, red lips and black eyes work well to complement one another aesthetically, evoking the sultry allure of vampires.
Trend Themes
1. Pale Skin Trend - Opportunity for cosmetic companies to develop innovative products catering to the demand for pale skin aesthetics.
2. Signature Artistic Style Trend - Possibility for artists to create and establish their unique signature style to differentiate themselves in the art market.
3. Sultry Vampire Aesthetic Trend - Potential for fashion and beauty brands to tap into the allure of the vampire aesthetic, offering products and experiences that embody this seductive style.
Industry Implications
1. Cosmetics Industry - Cosmetic companies can explore new product lines and marketing strategies to cater to the growing demand for pale skin aesthetics.
2. Art Industry - Artists can embrace and capitalize on the trend of developing a signature style to stand out in the competitive art market.
3. Fashion and Beauty Industry - Fashion and beauty brands have an opportunity to create products and experiences that capture the allure of the vampire aesthetic, appealing to consumers with a taste for seductive and dramatic styles.

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