If you're looking to whip up the ultimate sundae, you better get your hands on one of the new Hershey’s Sundae Creations kits.
Hershey’s Sundae Creations is a 24-ounce box that comes with everything you need for the perfect sundae. Inside, you'll find an assortment of toppings from two of your favorite Hershey's chocolate candy brands: Reese’s and Kit Kat. More specifically, you'll get enough Reese’s Pieces Minis, Kit Kat bars, and Reese’s Peanut Butter Cups to make at least 24 ice cream sundaes. As the package description reads: "Ice cream sundaes packed full of chocolate, peanut butter and chocolate wafer candies can turn a normal sundae into the ultimate creation" – all you need to do is all add the ice cream.
Candy-Topped Sundae Kits
Hershey’s Sundae Creations Has Everything You Need for the Perfect Sundae
Trend Themes
1. DIY Sundae Kits - Opportunity for food and beverage brands to create DIY kits that provide consumers with all the necessary ingredients for a unique culinary experience at home.
2. Upscaling Convenience Foods - Disruptive innovation opportunity for food brands to create convenience foods that appeal to consumers' desire for upscale culinary experiences at home.
3. Branded Food Collaborations - Opportunity for food and candy brands to collaborate and create kits that offer consumers new flavor experiences while simultaneously promoting their products.
Industry Implications
1. Food and Beverage - Homebound consumers are seeking convenient and elevated culinary experiences creating an innovative opportunity for food and beverage brands to respond with unique and creative offerings.
2. Confectionery - Collaborations between confectionery brands and food brands present an opportunity to create new and exciting products for consumers while tapping into existing fan bases for each brand.
3. E-commerce - Online sales of DIY and convenience food kits are an emerging trend that presents a growth opportunity for e-commerce brands and retailers looking to offer at-home culinary experiences to consumers.