Hershey's a2 Milk marks Hershey's first partnership with a premium milk company and it shares the taste of natural chocolate milk with quality and natural ingredients. The product boasts eight grams of protein per serving and no artificial colors, flavors or preservatives.
The a2 Milk Company's premium milk products come from cows that naturally produce only the A2 protein, rather than the combination of A1 and A2 proteins contained in most dairy products. As a result, a2 Milk naturally contains the protein that is useful for helping some people avoid stomach discomfort.
With this product, Blake Waltrip, CEO of The a2 Milk Company says "we have taken chocolate milk to a whole new level." The premium chocolate milk promises to be something that the whole family can enjoy as a new fridge staple.
Co-Branded Chocolate Milks
Hershey's a2 Milk Contains with Eight Grams of Proteim Per Serving
Trend Themes
1. Premium Milk Partnerships - Businesses can explore partnerships with premium milk companies to create new products with higher quality, natural ingredients.
2. A2 Protein Milk - Opportunities exist in marketing and producing A2 protein milk products to cater to consumers' dietary needs and preferences.
3. Protein-infused Beverages - Product innovation in protein-infused beverages, such as chocolate milk, can cater to consumers looking for a healthier alternative to traditional sugary drinks.
Industry Implications
1. Dairy Industry - The dairy industry can explore creating and marketing premium milk products that cater to consumers looking for high-quality, natural ingredients, such as A2 protein milk.
2. Beverage Industry - Opportunities exist for creating and marketing new protein-infused beverage products, such as chocolate milk, to cater to consumers looking for healthier options.
3. Food Retail Industry - Retailers can explore stocking and promoting premium milk products, such as a2 Milk, that cater to consumers' dietary needs and preferences and align with the trend towards natural, healthier ingredients.