Heron Preston is preparing to drop two joint launches with NASA and Carhartt WIP -- both of which deliver a series of thematic layering items and accessories in preparation for the Fall/Winter 2018 season. The selection with NASA boasts much more graphics, mainly highlighting the agency's 1975 logo and patriotic American flag patchwork on a neutral and blue focused color palette. There is text that reads 'BASE LAYER,' FALL/WINTER 1990,' and NASA's mission statement on hoodies, sweaters, sweatpants and t-shirts. Some highlighting pieces are the silver trucker jacket, backpack and white parka.
Heron Preston's work with Carhartt WIP offers work pants, vests, t-shirts, sweaters, beanies and jackets. Some details include contrasting zipper details, splatter prints and subtle distressing. The color palette sees Heron's classic orange hue throughout, as well as some leaf camouflage.
The Heron Preston and NASA collaboration will be available at stockists beginning July 27th and the Carhartt partnership will be available in December.
Astronaut-Inspired Streetwear
Heron Preston Collaborated with NASA and Carhartt WIP for FW18
Trend Themes
1. Astronaut-inspired Streetwear - The collaboration between Heron Preston, NASA, and Carhartt WIP showcases a trend of utilizing space exploration as a source of inspiration for streetwear fashion
2. Thematic Layering Items and Accessories - The joint launches by Heron Preston and NASA, as well as Carhartt WIP, emphasizes the trend of layering items and accessories to create a fashion statement
3. Logo and Graphic Design Elements - With NASA's 1975 logo and American flag patchwork showcased in the collection, logo and graphic design elements are identified as a trend in streetwear fashion
Industry Implications
1. Fashion and Apparel - The Heron Preston and NASA collaboration with Carhartt WIP presents opportunities for the fashion and apparel industry to explore new concepts and partnerships
2. Space Exploration - The utilization of space exploration as a source of inspiration in streetwear fashion opens up disruptive innovation opportunities for the space exploration industry
3. Graphic Design and Printing - With a focus on graphic design elements and logos, the streetwear fashion industry presents opportunities for graphic design and printing companies to partner and innovate