The photo series titled Hereros by Jim Naughten, an artist living and working in London, England, is a blast from a very distant past. Clad in ceremonial garb re-appropriated from their former colonial time, Hereros tribe members pose regally in the hot sun. Whether it is a soldier's outfit or a damsel's dress, the men and women are transported to another era in a very concrete way.
Shot on location in the world's largest desert, South Africa's Namibia, Hereros by Jim Naughten could easily be mistaken for images captured during the early 20th century. Not intended as documentary photographs, the participating individuals have been purposely shot away from their domestic settings in order to full focus on the garments being worn.
Colonial African Tribe Captures
Hereros by Jim Naughten Depicts a Distant Past Through Costume
Trend Themes
1. Cultural Appropriation in Fashion - The photo series Hereros by Jim Naughten highlights the trend of re-appropriating colonial-era ceremonial garb, sparking discussions about cultural appropriation in the fashion industry.
2. Reviving Historical Aesthetics - Hereros by Jim Naughten reflects the trend of incorporating historical aesthetics into contemporary art and photography, offering opportunities for artists and creatives to explore traditional and cultural themes in their work.
3. Time Travel Photography - The photo series Hereros by Jim Naughten demonstrates the trend of using photography to transport viewers to different eras, presenting opportunities for photographers to create immersive visual experiences through nostalgic themes.
Industry Implications
1. Fashion - The Hereros photo series by Jim Naughten raises questions about cultural appropriation in the fashion industry and encourages designers to approach borrowing cultural elements with greater sensitivity and respect.
2. Art and Photography - Hereros by Jim Naughten highlights the potential for artists and photographers to revive historical aesthetics and incorporate cultural themes into their work, opening up opportunities for innovative and thought-provoking creations.
3. Experiential Marketing - The concept of time travel photography depicted in Hereros by Jim Naughten can inspire innovative approaches to experiential marketing, allowing brands to transport customers to different historical periods and create immersive brand experiences.