After unveiling five updated silhouettes back in September, ASICS has added another three models to its 'HER HERITAGE' lineup.
This time, the brand revisits the 'GEL-1090,' 'GEL-NANDI OG,' and 'JAPAN S PF.' All of the versatile silhouettes are marked with pastel hues of peach, mint green, and forest green—which contrast against a white base. With these color combinations, all of the sneakers are well-suited to neutral fall looks, but can easily transition to the summer months ahead.
The sneakers were unveiled along with a stylized editorial campaign, which celebrates the relationship between mothers and daughters. To do so, ASICS features Korean-American chef Kristen Kish and her mother Judy, along with fashion editor and writer Ava Nirui and her mother Meredith.
Pastel Sneaker Updates
ASICS' 'HER HERITAGE' Launch Revitalizes Three New Silhouettes
Trend Themes
1. Pastel Sneaker Updates - ASICS' 'HER HERITAGE' launch introduces new pastel-hued sneaker models.
2. Versatile Silhouettes - ASICS' 'HER HERITAGE' lineup offers sneakers suitable for both fall and summer looks.
3. Celebrating Mother-daughter Relationships - ASICS' editorial campaign features moms and daughters, highlighting the special bond between them.
Industry Implications
1. Footwear - The pastel sneaker trend presents an opportunity for footwear brands to capitalize on the popularity of fashionable and versatile footwear choices.
2. Fashion - The pastel color trend in sneakers opens up possibilities for fashion brands to create complementary clothing and accessories that cater to this aesthetic.
3. Advertising and Marketing - Brands can leverage the emotional connection of family relationships in their advertising campaigns to resonate with consumers and foster brand loyalty.