The Hepar Water campaign promotes a type of water that has been proven to improve intestinal transit and life. It does so by showing three different (albeit fictional) scenarios in which this bottle of water has better their lives. For instance, one lonely romantic find the love of her life and marries while an aspiring singer becomes a YouTube sensation and popstar. The Hepar Water campaign reads, "Improve your digestive transit, Improve your life."
Conceived and executed by Marcel, an ad agency based in Paris, France, the Hepar Water campaign was art directed by Souen Le Van with creative direction by Eric Jannon and Dimitri Guerassimov. It was illustrated by Am I Collective and Andy Remente. Touting the highest natural magnesium content among still mineral waters in French retail, the Hepar Water bottles are recommended by doctors.
Intestine-Helping H20 Ads
The Hepar Water Campaign Promotes Improved Digestive Transit and Life
Trend Themes
1. Improved-wellness-promoting Campaigns - Businesses could create ad campaigns promoting products that improve people's health and well-being, backed by scientific or medical research.
2. Personalized-health-products - In response to research on individual health needs, companies could create personalized products that help people live healthier lives.
3. Science-backed Health Interventions - Research into microbiomes or individual health could lead to more interventions that would improve digestive health and overall wellness.
Industry Implications
1. Bottled-water - Bottled water companies could create health-focused campaigns like Hepar Water to differentiate their brand in a crowded market.
2. Healthcare - Healthcare providers and businesses could offer or create products that improve digestive transit for improved overall health
3. Consumer Goods - Companies like pharmaceuticals or food brands could explore innovations in the industry to address health issues, such as digestive health and well-being.