The Hennessy House of Moves was created to offer three floors of experiences for the NBA All-Star Game and the digital house activation marks the latest installment of the Make Moves That Start Movements campaign. Within the immersive digital space, sports fans will get to experience a performance by American rapper Gunna and NBA-themed Hennessy cocktails. There are also artful installations to appreciate, along with a virtual bar complete with recipes for Hennessy’s NBA-themed serves.
The digital house activation continues a conversation started by Hennessy Cognac when it released eight NFTs. Appealing to a young, connected audience of sports fans, this experience gives the next generation of collectors the chance to win an autographed Russell Westbrook jersey.
Digital Basketball Houses
Hennessy House of Moves Celebrates the NBA All-Star Game
Trend Themes
1. Immersive Digital Spaces for Events - Creating virtual experiences for events such as live performances, 3D installations, and themed cocktails can enhance engagement and appeal to the younger audience.
2. NFT Collections for Sports Fans - Offering NFTs and limited edition sports memorabilia can attract a younger, connected audience and create new opportunities for collectors and sellers alike.
3. Virtual Mixology Experiences - Providing virtual bars and mixology tutorials with themed cocktails can create a fun and educational experience for fans to enjoy at home.
Industry Implications
1. Event Management - Event management companies could enhance their services by offering immersive digital experiences for events to enhance engagement and bring in a new audience.
2. Sports Memorabilia - Companies that specialize in sports memorabilia can take advantage of NFTs and limited edition items to attract a younger audience and capitalize on the growing digital collectibles market.
3. Beverage Industry - The beverage industry can use virtual mixology experiences to introduce customers to new products and create an engaging experience that is both fun and educational.