The brand new Helmut Lang Fall/Winter 2021 capsule remains close to its heritage roots and delivers newly constructed pieces for the season. The fashion label focuses strongly on comfort as the colder temperatures arrive ahead and ready the garments throughout the year.
The brand highlights sky season and the apparel that comes along with it, delivering utitlity centric items made from hi-tech materials. There are materials such as the double neoprene and the Astro foil that joins the capsule to emulate a sci-fi style design language. To reinforce this even further, there are matte, reflective, as well as silver surfaces. It gives an added layer of padding to create a quilted fabric for a water-reisstant and windproof function.
Multi-Functional Fall Menswear
The Helmut Lang Fall/Winter 2021 Capsule is Full of Practicality
Trend Themes
1. Multi-functional Menswear - The Helmut Lang capsule offers practical and versatile pieces for men's fashion, creating opportunities for multi-functional designs within the industry.
2. Hi-tech Materials - Materials like double neoprene and Astro foil in the Helmut Lang capsule signal a trend towards introducing more high-tech materials into fashion design.
3. Sci-fi Style Design Language - The Helmut Lang capsule's emphasis on matte, reflective and silver surfaces creates a distinct sci-fi style trend in menswear fashion.
Industry Implications
1. Fashion - The Helmut Lang capsule signals innovation opportunities in men's fashion design that emphasizes functionality and high-tech materials.
2. Technology - The trend towards hi-tech materials in fashion offers innovation opportunities in the development and production of new materials.
3. Outdoor Apparel - The trend towards multi-functional and practical menswear can present opportunities for disruption in the outdoor apparel industry.