I guess when you are a badass fashion label you can do pretty much anything you like. Perhaps you could not only offer one spring collection, you could offer two. That is exactly what happened with the Hellz Bellz second Spring 2010 collection.
This time the title is of the line is 'Oh Bondage!' and before you all start expecting silver leather wrist restraints or PVC corsets, this is a mature look at dominant sex appeal.
Check out the gallery for more of the Hellz Bellz second Spring 2010 collection.
Leather Bound Hipsters
The Hellz Bellz Second Spring 2010 Collection is Rebelious
Trend Themes
1. Dual Collection - Creating two collections in one season to offer consumers more options.
2. Mature Fetish Fashion - Exploring dominant sex appeal with a mature twist in fashion design.
3. Rebelious Aesthetics - Incorporating rebelious aesthetics to create edgy fashion pieces.
Industry Implications
1. Fashion - Designing fashion pieces that appeal to the edgy and mature market interested in fetish fashion.
2. Retail - Offering dual collections to consumers in one season to increase revenue and provide more options.
3. Marketing - Incorporating rebelious aesthetics in marketing strategies to attract consumers who want edgy and unique fashion pieces.