This is both horrifying and hilarious. Sanrio is now selling kits which contain everything you need to dress your pets up as Hello Kitty, the hat being a particularly fine touch.
I guess most cats would not tolerate this kind of rubbish, but I can imagine owners who thought this would be a good idea as many people already be treat their cats like babies.
I'm really loving the fed up expressions on these cats.
Implications - Pets have taken on a more human role in recent decades; at this point, most pets are ostensibly family members. With an ongoing, pet-dressing craze, companies peripherally involved with animals would be wise to offer pet accessories, apparel and entertainment -- essentially all the needs of a person, but for a dog or cat.
Feline Humiliation Helmets
Hello Kitty Costumes for Cats
Trend Themes
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Pet Apparel Trend — Companies can innovate by offering trendy, high-quality pet apparel that caters to pet owners' desire to dress up their pets as human family members.
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Pet Entertainment Trend — With the growing pet-dressing craze, companies can create innovative pet entertainment products and services that cater to pet owners' desire to pamper their pets.
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Personalized Pet Products Trend — Companies can innovate by offering personalized pet products such as monogrammed collars, customized feeding bowls, and bespoke pet houses.
Industry Implications
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Pet Apparel Industry — Companies in the pet apparel industry can disrupt the market by offering unique, high-quality pet apparel that caters to the growing need for pet dressing.
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Pet Entertainment Industry — With the growing demand for pet entertainment, companies in the pet entertainment industry can offer innovative products and services that cater to the pet owners' desire to pamper their pets.
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Pet Products Industry — Companies in the pet products industry can innovate by offering personalized pet products that cater to the pet owners' desire to treat their pets as human family members.