Creative and skateboarder Helena Long works in collaboration with Vans on a new collection together. She was raised in South London and is known as one of the most prominent skaters in the country. Together, the duo celebrate the Vans Skate Sport model and detailed it with Upset Stomach's edgy design language.
It starts off with a black suede material at the base of the upper. It is then detailed with white contrast stitching and leather details along the medial side of the shoe in the form of the Vans logo. More accents continue at the debossed heel tabs and the dramatic tongues over the forefoot. The group's cartoon emblem can also be seen painted on the outsoles by Laura Fitton.
Music-Inspired Skatewear Collections
Helena Long Unveils a New Collection Alongside Vans
Trend Themes
1. Skatewear Fashion Crossovers - Opportunity for fashion brands to collaborate with skateboarders and create edgy collections inspired by the skate culture.
2. Music-inspired Streetwear Clothing - Opportunity for streetwear brands to feature music-inspired designs in their collections, appealing to both music and fashion enthusiasts.
3. Collaborations with Skater Influencers - Opportunity for brands to collaborate with influential skateboarders to market and promote their products to a younger demographic.
Industry Implications
1. Fashion Industry - Fashion industry professionals can collaborate with skateboarders and create edgy collections inspired by the skate culture.
2. Music Industry - Music industry professionals can partner with streetwear brands to feature music-inspired designs in their collections and cater to the fashion and music enthusiasts.
3. Sports Industry - Sports industry professionals can collaborate with skateboarders and feature their signature style in exclusive collections, tailored to a younger demographic.