Helen Lee's Autumn/Winter 2012 collection was presented at the 2012 Shanghai Fashion Week. The event has drawn in the regions best, and it is no wonder that the Lasalle International Design College graduate made it on to the prestigious roster.
In contrast to the majority of Lee's contemporaries, she aims to have her pieces reflect the culture and style of her native Shanghai. Most Asian labels choose to incorporate European elements into their pieces, borrowing from the houses of Lanvin, Marni and Miu Miu.
This Autumn/Winter 2012 assembly instead focuses on Shanghai-based apparel with a specific look at its development from the time of the city's release of 1930s Communist-inspired apparel. The eclectic patterns and fabrics reveal a rich history of couture.
Shanghai-Themed Fashion
Helen Lee's Autumn/Winter 2012 Collection is Based on Her Hometown
Trend Themes
1. European-inspired Asian Fashion - Opportunity for Asian fashion designers to embrace their own cultural influences rather than adopting European styles.
2. Cultural Authenticity in Fashion - Growing demand for fashion that represents and celebrates specific cultures and heritage.
3. Historical-inspired Fashion Collections - Opportunity for designers to create collections inspired by specific eras, incorporating unique patterns and fabrics.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity for fashion designers to create unique collections that embrace cultural authenticity.
2. Textile Manufacturing - Increased demand for unique fabrics and patterns inspired by specific cultures presents an opportunity for textile manufacturers.
3. Fashion Retail - Opportunity for retailers to cater to the growing demand for fashion pieces that reflect and celebrate specific cultures.