Now that both pubs and hairdressers are reopening in the UK, Heineken is introducing Heineken Haircuts and hosting them in pub gardens so that people don't have to choose where they would like to go first. The mobile hairdressing units situated in London, Manchester and Birmingham help to treat adults to a pint and a fresh cut courtesy of celebrity hairstylists. People are invited to share their experiences with the tag #ShearGenius tag in celebration of lockdown lifting in the country.
To help people experience some of the aspects of personal care and grooming that they may have missed during the lockdown, brands are focusing on offering services like free haircuts to safely draw people outside of their homes.
Hairdressing Pub Gardens
Heineken Haircuts Satisfy the Desire for a Fresh Cut and a Drink
Trend Themes
1. Mobile Hairdressing - Providing hairdressing services in outdoor settings like pub gardens is a disruptive innovation opportunity.
2. Combined Experiences - Brands merging services like haircuts and drinks creates a new market and innovative opportunity.
3. Community Socialization - Hosting services in pub gardens enhances individuals' ability to interact socially in a new way, presenting new disruption opportunities for events and experiences.
Industry Implications
1. Hospitality - Pubs and restaurants can offer innovative experiences like mobile hairdressing to attract and retain customers.
2. Grooming - The hairdressing and grooming industry can use outdoor settings creatively to attract customers and provide innovative services.
3. Marketing/advertising - Brands can use the pub garden pop-ups to advertise and promote additional products in an innovative way to consumers whilst they wait for their haircut and drink.