After the design intensive scrutiny of Heineken beer's 'Your Future Bottle Challenge' candidates, a winner has finally been chosen. Brazil's young and hip graphic designer Fernando Degrossi's bottle design will be featured as 2014's limited edition packaging to celebrate remixing fresh re-branding with Heineken's iconic logo.
Degrossi's sleek green bottle homage is old-school Heineken with a twist. While the traditional green Heineken logo is still very much a part of Degrossi's design inspiration, Degrossi shifted the bottle's focus to be on Heineken's signature red star logo. Still recognizably Heineken, The 2014 Heineken beer bottle will feature a green background with watermarked Heineken writing underneath a for-fronted bright red star. A clever way to remix and play around with Heineken's iconic branding, Degrossi's bottle composition is a refreshing way to zoom in Heineken's famous packaging while making it new for 2014.
Remixed Brewery Branding (UPDATE)
Heineken Beer Celebrates Its Newest Bottle Design for 2014
Trend Themes
-
Remixed Packaging — Opportunity for brands to refresh their packaging design by remixing iconic elements with innovative twists.
-
Graphic Design Collaboration — Collaboration between brands and young graphic designers to create limited edition packaging designs that appeal to a younger demographic.
-
Iconic Branding Evolution — The evolution of iconic brand logos by shifting the focus on different elements while keeping the core elements intact.
Industry Implications
-
Beverage Packaging — Disruptive innovation opportunity for beverage companies to create unique and eye-catching packaging designs that capture consumer attention.
-
Graphic Design — Opportunity for graphic design industry to collaborate with brands to create innovative and visually appealing packaging designs.
-
Brand Identity — Disruptive innovation opportunity for brands to evolve their brand identity by refreshing packaging designs while maintaining core brand elements.