Heidi Montag, best known for her role on The Hills, has the formula just right for extending her 15 minutes of lame fame: First, Heidi Montag extended her efforts into a ‘music career’. Then, she releases her ‘Overdosin’ video, a cheesy ‘80s-dance-era music video. Then Montag created buzz by apologizing for poor sound quality, subpar editing and un-synced dubbing by claiming "technical difficulties" while uploading.
I can’t decide whether the Heidi Montag Overdosin video is funnier as a publicity stunt or a legitimate music effort. How many other artists successfully upload their videos to their websites without such egregious editing errors? Anyway, the video’s nearly unwatchable--unless, of course, you experience a masochistic glee from train wrecks and self-torture. Or enjoy watching no-talent ‘celebrities’ squander their 15 minutes of fame.
Cheesy Retro
Reality Star Heidi Montag Shocks in "Overdosin"
Trend Themes
1. Retro Music Videos - The trend of producing music videos with a retro and cheesy 80s aesthetic allows for a nostalgic appeal to older audiences and a humorous approach for younger audiences.
2. Apology Marketing - Companies can take advantage of the apology marketing technique that Heidi Montag used by using technical difficulties as a marketing strategy and leveraging interest and curiosity from audiences.
3. Self-made Celebrity - With the rise of social media, individuals can leverage their personal brand and aim to become self-made celebrities, such as Heidi Montag, allowing for greater opportunities to monetize their personal brand in various ventures.
Industry Implications
1. Music Industry - The music industry can capitalize on the trend of producing cheesy retro music videos and leverage nostalgia and humor to reach younger audiences and reinvent classic trends.
2. Marketing Industry - The marketing industry can take advantage of apology marketing to generate interest and buzz around products and services and leverage audience curiosity to drive engagement and sales.
3. Personal Branding Industry - The personal branding industry can expand its reach and services to individuals looking to become self-made celebrities and monetize their personal brand in various ventures and opportunities.