It seems that everyone is going green nowadays, even badass Eastern European criminals as seen in the Heavy Eco clothing line -- I bet you didn't see that coming.
Heavy Eco is apparantely taking dead advertising billboards and giving them to prisoners who then apply their dark creativity to design bags. According to Heavy Eco, they also give 50% of their profits to charity, so you know you will do good anyway. They also make organic tshirt with old-school russian prison tattoos that look über-cool.
Heavy Eco takes gritty realism from the shadowed margins of society and forces the wearer to engage with the hidden, forgotten (ignored) taboo that is reality. Unfeigned, unfettered and unabashed, this is a truly unique collection.
It might be made by tough Russian criminals, but wearing these doesn't makes you a tough badass, so don't quit your day job yet.
Convict-Constructed Clothing
Heavy Eco is a Line of Green Garments Designed by Prisoners
Trend Themes
1. Sustainable Fashion - Creating eco-friendly garments from recycled materials disrupts the fashion industry.
2. Prisoner Rehabilitation - Involving prisoners in creative design opportunities can lead to innovative and socially conscious products and services.
3. Fashion with a Cause - Supporting charities through profit-sharing models in the fashion industry offers disruptive ways to combine business and social impact.
Industry Implications
1. Fashion - The fashion industry can explore using recycled materials and collaborations with unconventional designers to create sustainable and socially conscious clothing lines.
2. Prison Services - Incorporating creative design training programs for prisoners can potentially create new opportunities for rehabilitation and skill development.
3. Charity - Collaborating with fashion brands and adopting profit-sharing models can provide innovative ways for charities to raise funds while promoting social causes.