Heaven Skincare’s new vegan anti-ageing cream has been in the works for years and it was developed as a plant-based version of the brand's popular Abeetoxin bee venom creams. This vegan beauty product takes the form of a plant-based moisturizer that uses the venom of the nettle like bee venom—as the brand Heaven Skincare founder Deborah Mitchell describes, "It works because the venom of the nettle causes a reaction similar to that of bees when they sting – the skin goes into rapid repair on first contact. This helps to heal blemishes and redness leaving you with a lifted, more radiant complexion."
Although the product would normally be launched in a different way, the lockdown led to record sales of the new product, especially by those who are passionate about plant-based beauty.
Plant Venom Moisturizers
Heaven Skincare's Nettle Venom Cream is a Potent Anti-Aging Moisturizer
Trend Themes
1. Plant-based Anti-aging - The development of plant venom moisturizers presents a disruptive innovation opportunity in the anti-aging skincare industry by offering a vegan alternative to traditional bee venom creams.
2. Nettle Venom Skincare - The use of nettle venom in moisturizers creates potential disruption in the skincare industry, as it harnesses the skin-repairing properties of nettle to heal blemishes and improve complexion.
3. Lockdown Sales Boost - The surge in sales of plant venom moisturizers during the lockdown highlights the growing demand for plant-based beauty products, offering an opportunity for businesses to explore and capitalize on this trend.
Industry Implications
1. Skincare - The skincare industry can seize the opportunity to embrace plant-based anti-aging alternatives and explore the use of nettle venom as an innovative ingredient for improved skincare products.
2. Beauty - The beauty industry can capitalize on the trend of plant venom moisturizers by incorporating nettle venom into their product offerings, appealing to consumers looking for vegan and natural skincare options.
3. E-commerce - The significant increase in online sales during the lockdown indicates a potential disruption in the e-commerce industry, providing an opportunity for businesses to enhance their online presence and target niche markets interested in plant-based beauty products.