Trojan condoms have been criticized in the past for being too negative. Research shows their product image to be bad or worse, with a dirty and mood-killing connotation. Their latest ad campaign has gone positive, however, and is just in time for Valentine's Day.
A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return."
STDs as Valentine's Day Gifts
Trojan Commercial Reminds You That Herpes is Forever
Trend Themes
1. Positive Sexual Health Messaging - Disruptive innovation opportunity: Developing advertising campaigns that promote sexual health in a positive and education-focused manner, rather than using negative or stigmatizing language.
2. Creative Valentine's Day Marketing - Disruptive innovation opportunity: Exploring unconventional approaches to Valentine's Day marketing that capture attention and generate conversation, while maintaining brand integrity.
3. Changing Perceptions of Condoms - Disruptive innovation opportunity: Shifting societal attitudes towards condoms by reframing their image as a responsible and enjoyable aspect of sexual relationships.
Industry Implications
1. Sexual Health Products - Disruptive innovation opportunity: Creating innovative sexual health products that improve user experience, increase accessibility, and address consumer needs.
2. Advertising and Marketing - Disruptive innovation opportunity: Developing new strategies and approaches to advertising and marketing campaigns that challenge traditional norms and result in memorable and impactful messaging.
3. Gifts and Retail - Disruptive innovation opportunity: Introducing unique and unconventional gift options for holidays and special occasions, catering to diverse consumer preferences and breaking away from traditional gift-giving practices.