Chlorophyll is known as one of the most fundamental building blocks of plant energy, so a company by the name of Verday is now making flavored Chlorophyll Water to pass on powerful antioxidant and cleansing properties.
The Watermelon, Cucumber and Lemongrass & Ginger flavors feature no calories, artificial sweeteners, preservatives or GMO ingredients. Instead, the drinks only use natural sources to provide a healthy water drink. These three flavors of Verday Chlorophyll Water recently made their debut at California's Natural Products Expo West. Now that consumers are familiar with cold-pressed juices and green smoothies, this new green drink will be more appealing than not.
Following coconut water, which has now become a billion-dollar industry, beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive and birch.
Cleansing Chlorophyll Water
Verday's Healthy Water Drinks Come in Light Fruit Flavors
Trend Themes
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Flavored Chlorophyll Water — Opportunity for creating new flavors of chlorophyll water to cater to different consumer preferences.
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Plant-based Water — Opportunity to explore unique plant-based water types from alternative sources like artichoke, cactus, olive, and birch.
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Healthy Water Drinks — Opportunity for developing more healthy and natural water drinks without calories, artificial sweeteners, preservatives, or GMO ingredients.
Industry Implications
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Beverage Industry — Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters.
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Health and Wellness Industry — Opportunity for companies in the health and wellness industry to promote and market the benefits of chlorophyll water and other healthy water drinks.
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Natural Products Industry — Opportunity for natural products manufacturers to expand their product offerings by including flavored chlorophyll water and other plant-based waters.