There are some brands that dominate the sports beverage space, but Brew Dr. Kombucha partnered with the Portland Trail Blazers to create an alternative healthy sports drink.
The Special Edition Rip City Happiness Kombucha is made simply with a base of filtered water, organic white tea, organic cane sugar, organic rose and live probiotic cultures. As well as featuring the team's logo and colors on the wraparound label, the cap also integrates team symbols that fans will instantly recognize.
The Special Edition Rip City Happiness Kombucha will be on sale throughout the NBA season at Portland's Moda Center, as well as other retailers in the region, offering a beverage for fans that supports good gut heath and digestion.
Basketball Team Kombuchas
The Portland Trail Blazers Have Their Own Healthy Sports Drink
Trend Themes
1. Healthy Sports Beverages - This trend highlights the growing demand for alternative, healthier options in the sports beverage industry, providing an opportunity for disruptive innovation in the market.
2. Collaboration with Professional Sports Teams - The partnership between Brew Dr. Kombucha and the Portland Trail Blazers demonstrates the potential for collaboration between beverage brands and professional sports teams, opening up opportunities for unique product offerings.
3. Probiotic Beverages - The inclusion of live probiotic cultures in the Special Edition Rip City Happiness Kombucha taps into the trend of probiotic beverages, offering potential for disruptive innovation in the functional beverage industry.
Industry Implications
1. Sports Beverage Industry - The creation of alternative healthy sports drinks presents an opportunity for disruptive innovation within the sports beverage industry.
2. Beverage Industry - The collaboration between Brew Dr. Kombucha and the Portland Trail Blazers showcases the potential for innovation and unique product offerings within the beverage industry.
3. Functional Beverage Industry - The inclusion of live probiotic cultures in the kombucha aligns with the trend of functional beverages, creating disruptive innovation opportunities within the industry.