Over the past few years, consumers have become increasingly interested in better-for-you snacking, which has resulted in the creation of healthy potato chip alternatives made with avocado or coconut oil. Now, Boulder Canyon Authentic Foods is expanding its collection of Rice Bran Oil Kettle Cooked Potato Chips with Buffalo Ranch and Sweet Chipotle flavors. As such, these chips are balanced in terms of polyunsaturated and monounsaturated fats, but also provide a mild finish that is said to further enhance each unique flavor.
While the new Buffalo Ranch flavor is said to be spicy with a cool finish, Sweet Chipotle offers a rich flavor experience that is layered with pepper, brown sugar and molasses. As Steve Sklar, Senior VP for Boulder Canyon Authentic Foods notes, "Rice bran oil allows us to cook at a higher temperature, which is ideal for delivering the smoky flavor notes that complement Buffalo Ranch [and] Sweet Chipotle."
Smoky Small-Batch Chips
Boulder Canyon Authentic Foods' Healthy Potato Chips Feature Rice Bran Oil
Trend Themes
1. Better-for-you Snacking - Opportunity for creating and marketing healthier alternatives to traditional snacks, such as potato chips made with alternative oils.
2. Unique Flavor Experiences - Opportunity to meet consumer demand for new and exciting taste combinations in snack foods, like the Buffalo Ranch and Sweet Chipotle potato chip flavors.
3. Utilizing Rice Bran Oil - Opportunity to explore the benefits of using rice bran oil in cooking processes to enhance flavors and create healthier snack options.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity for developing and marketing healthier snack options that cater to consumer demand for better-for-you snacking.
2. Food Manufacturing Industry - Opportunity to incorporate unique flavors and alternative cooking methods, such as using rice bran oil, to create innovative products and differentiate from competitors.
3. Flavoring Industry - Opportunity to provide new and bold flavor profiles to the snack food industry, meeting the demand for unique taste experiences like buffalo ranch and sweet chipotle.