There are plenty of flavored single-serve oatmeal products on the market, but at a minimum, they require the addition of hot water before eating—the healthy overnight oats from MUSH set themselves apart by being cold-soaked and ready-to-eat straight out of the package.
MUSH makes cold oatmeal in flavors like Apple Crisp, Vanilla Bean, Dark Cacao and Wild Blueberry that are packaged in what the brand refers to as "pods." As a ready-to-eat product, MUSH is packaged with a spoon for the convenience of on-the-go eating.
Unlike many oatmeal products on the market, the ones from MUSH are free from preservatives, artificial flavors, colors and are not processed with heat pasteurization. As it stands, MUSH is currently working towards getting its products certified gluten-free.
Flavored Ready-to-Eat Oats
MUSH's Healthy Overnight Oats are Cold-Soaked and May Be Served Cold
Trend Themes
1. Ready-to-eat Healthy Foods - There is a disruptive opportunity in creating healthy, convenient meals that are ready-to-eat straight out of the package.
2. Cold-soaked Foods - Creating and marketing cold-soaked food items could cater to customers who want a refreshing twist on traditional hot foods.
3. Free-from Foods - There is an opportunity to create food products that are free from preservatives, artificial flavors and colors, and are processed without heat pasteurization to appeal to health-conscious customers.
Industry Implications
1. Convenience Foods - The convenience food industry could benefit from the innovation of ready-to-eat healthy meals and snacks.
2. Packaged Foods - The packaged food industry can capitalize on the trend of cold-soaked and free-from foods, making them easier for consumers to access.
3. Gluten-free Foods - Creating gluten-free food products and getting them certified can provide an opportunity to meet the needs of a growing gluten-free consumer base.