Streetwear label Mizuno branched into homeware with the new Healthy Interior line of furniture. It is a special collection of goods as it breaches beyond just furniture design, it adds a touch of function as well. The pieces are a perfect blend of furniture and fitness, which makes working out easy to do in the comfort of one's own home.
This can be seen through items such as the Le Coeur, which is a coffee table. It functions as a simple coffee table but the tabletop is made so that it can be used for shoulder stretches and exercises. The Ballretch and the Ringretch cushions are designed for shoulders, arms, and back exercises. It is partially a weight, part exercise ring, and part decorative chair cushion.
Fitness-Functional Furniture
Mizuno's Healthy Interior Line Takes Fitness into Consideration
Trend Themes
1. Fitness-functional Furniture - The trend of blending furniture and fitness to make working out more accessible and convenient in the comfort of one's own home.
2. Function-driven Homewares - The trend of creating homeware products that serve a dual purpose, such as furniture that can also be used for exercise or wellness.
3. Home-fitness Integration - The trend of integrating fitness and wellness into the design of products for the home, making it easier for people to incorporate healthy habits into their daily routines.
Industry Implications
1. Furniture - The furniture industry can explore opportunities to create more function-driven pieces that serve a dual purpose, such as incorporating exercise or wellness features.
2. Fitness - The fitness industry can explore opportunities to create products that are specifically designed for the home, allowing people to easily incorporate exercise into their daily routines.
3. Home Decor - The home decor industry can explore opportunities to create products that serve both a decorative and functional purpose, such as cushions or lighting that can be used for exercise or wellness.