Chewing gum tends to be first and foremost thought of for its flavor and breath-freshening benefits but BREATHFUSION's new 'Healthy Gum' introduces a new formula that's packed with functional add-ins. Thanks to the way that the gum is compressed, herbal extracts, vitamins and minerals can be added to the premium, sugar-free formulas to create Healthy Gum with functional ingredients like aloe vera, collagen and fiber.
Healthy Gum is contained within blister packs that divide eight compressed gum sticks with natural colors, flavors and xylitol.
BREATHFUSION Healthy Gum, which introduces a new concept thanks to technology and years of expertise in manufacturing from PISSA, is set to be exhibited at the ISM sweets and snacks trade fair.
Enhanced Chewing Gums
BREATHFUSION's 'Healthy Gum' Features Added Vitamins, Minerals & Extracts
Trend Themes
1. Functional Gum - Enhanced chewing gum infused with functional ingredients like aloe vera and collagen for added health benefits.
2. Healthy Snacking - Greater emphasis on healthier snack options like functional gum to cater to consumers who value wellness.
3. Compressed Formulas - New manufacturing technology allows for functional ingredients to be added to compressed chewing gums.
Industry Implications
1. Food and Beverage - Functional gum caters to the healthy snacking trend in the food and beverage industry.
2. Nutraceuticals - Functional gum can be marketed as a supplement within the nutraceuticals industry.
3. Packaging and Manufacturing - New manufacturing technology for compressed chewing gum creates disruptive innovation opportunities for companies within the packaging industry.