One way of battling the spread of fake news in any category is looking toward verified experts—or even "healthcare influencers" in this case— that are able to share trustworthy facts in an efficient manner. Finland-based healthcare service Terveystalo is attempting to build and encourage this through its ‘Essential Influencers’ campaign which calls on social media platforms, specifically.
The initiative seeks to propel the popularity of the healthcare influencer as a means to share important and trusted information–especially during COVID-19. Terveystalo is emphasizing the need for a "verified" badge that is specifically intended for scientists, doctors, and public health officials.
The verified healthcare influencer might have strong implications and impacts for digitally savvy and native generations such as Millennials and Gen Z.
Healthcare Influencer Campaigns
Terveystalo Launches the ‘Essential Influencer’ Campaign
Trend Themes
1. Healthcare Influencer Marketing - There is a growing trend of utilizing healthcare influencers to share trustworthy information and combat the spread of fake news.
2. Verified Badge for Healthcare Experts - The introduction of a verified badge for scientists, doctors, and public health officials can help establish credibility and build trust among social media users.
3. Digital Native Engagement - Healthcare influencer campaigns are gaining popularity among digitally savvy generations like Millennials and Gen Z, presenting opportunities for targeted engagement and messaging.
Industry Implications
1. Healthcare - The healthcare industry can leverage healthcare influencer campaigns to enhance communication, educate consumers, and promote evidence-based information.
2. Social Media - Social media platforms have the opportunity to play a vital role in facilitating the dissemination of verified healthcare information through influencer collaborations.
3. Marketing and Advertising - Marketing and advertising agencies can tap into the growing trend of healthcare influencer marketing to develop innovative strategies that effectively reach and engage target audiences.