Since the birth of HDTV, television watching habits and preferences have forever changed. The technology gives viewers the most crisp, high resolution picture that it becomes difficult to watch anything with less quality. Trend Hunter's HDTV Trend Report contains 17 PRO Trends and 199 examples of research that uncover the emerging patterns creating change and opportunity in this expansive industry.
As broadcasters and service providers migrate from analog to digital, it makes high resolution viewing the new standard when watching your favorite movies, sports and sitcoms. Nowadays, tablets and smartphones have streaming capabilities, putting HD display in ever greater demand. And, as televisions become cheaper and HDTV becomes more widespread, it puts pressure on advertisers, marketers and brands to create more visually stimulating campaigns, commercials and promotions.
HDTV Trend Report
Understand Changes in High Resolution Viewing
Trend Themes
1. High Resolution Viewing - The demand for high-resolution viewing experiences on various devices is increasing, creating opportunities for businesses to develop and improve their display technologies.
2. Migration to Digital - The shift from analog to digital broadcasting creates opportunities for businesses to innovate and provide improved high-resolution viewing experiences.
3. Visually Stimulating Campaigns - As HDTV becomes more widespread, there is a need for advertisers, marketers, and brands to create visually captivating campaigns that can leverage the enhanced display capabilities.
Industry Implications
1. Consumer Electronics - As the demand for high-resolution viewing experiences grows, consumer electronics companies have an opportunity to develop and enhance their display technologies.
2. Broadcasting - The migration from analog to digital broadcasting opens up opportunities for the industry to improve the quality and accessibility of high-resolution content.
3. Advertising and Marketing - With the widespread adoption of HDTV, the advertising and marketing industry can explore innovative ways to create visually impactful campaigns that leverage the enhanced display capabilities.