With the launch of mobile phones with 720p resolution and 24 fps in video mode and 8+ megapixel resolution in camera mode, Samsung and Nokia have officially initiated a brand new mobile phone war with their respective Omnia HD and N97 phones.
These magnificent mobile phones have all of the features found in other mobile phones, but create a new standard in image capture and reproduction for 2009. We can now expect a new paradigm on the part of Apple and Blackberry.
HD Video Phones
Samsung and Nokia Initiate a New Mobile Phone War
Trend Themes
1. High-resolution Video Capture - The trend of high-resolution video capture in mobile phones has opened up opportunities for companies to focus on developing innovative image and video processing software for mobile devices.
2. Camera-phone Wars - The competition between major mobile phone brands to provide the best camera-phone capability presents opportunities for companies to develop accessories, enhancements, and features to help phones stand out in a crowded market.
3. Mobile Video Content Consumption - The increasing availability of high-quality video capture in mobile phones presents opportunities for businesses to create and distribute long-form video content designed specifically for mobile consumption.
Industry Implications
1. Mobile Devices - The trend of HD video phones has created new opportunities for mobile device manufacturers to differentiate themselves by developing strategies to enhance the quality and functionality of their cameras and video editing capabilities.
2. Mobile Accessories - As mobile phones become increasingly important for capturing high-quality images and videos, a market opportunity exists for mobile accessory manufacturers to create complementary products like lenses, microphones, gimbals, and tripod mounts to enhance the quality of content captured on mobile phones.
3. Marketing and Advertising - The trend of high-resolution phone cameras has opened up new opportunities for businesses to promote products and services through innovative marketing campaigns developed around high-quality video content created specifically for mobile devices.