Beauty brand Catrice recently launched its new HD Liquid Coverage Foundation, which is currently available from its website, as well as from international retailers like Ulta for under $10 USD.
The foundation comes in a sleek dropper bottle, which contains 30ml of product. Although the formula boasts a full-coverage finish that hides any imperfections while matifying the skin, it's lightweight consistency allows it to look highly natural once applied. What's especially great about the product is that it lasts for up to 24 hours, making it ideal for long days and nights out. Additionally, the foundation is paraben-free and is not tested on animals.
Currently, the foundation is only available in four different shades, limiting its usability for many consumers.
Affordable 24-Hour Foundations
Catrice's HD Liquid Coverage Foundation Leaves a Natural Finish
Trend Themes
1. Affordable Full-coverage Foundations - Opportunity for other beauty brands to develop affordable and high-quality full-coverage foundations with long-lasting wear time.
2. Natural-looking Foundations - Foundation brands can develop lightweight, natural-looking foundation formulas that boast full-coverage and a long wear time.
3. Paraben-free and Cruelty-free Foundations - Opportunity for beauty brands to tap into the growing demand for ethical and eco-friendly makeup products with foundations that are paraben-free and not tested on animals.
Industry Implications
1. Beauty Industry - Opportunity for beauty brands to develop affordable and eco-friendly foundations that cater to a wider range of skin tones and preferences.
2. Cosmetics Retail Industry - Retailers can explore expanding their selection of affordable, full-coverage foundations with long wear time, meeting consumer demand for quality makeup products that are also cost-effective.
3. E-commerce and Online Retail Industry - Online retailers can capitalize on the growing interest in affordable, high-quality makeup products by offering a wide variety of skin-tone options and formulas that cater to different skin types and preferences.