Brooklyn Pulp Art Hazy IPA is the newest addition to Brooklyn Brewery's core lineup and it boasts eye-catching, artful packaging that takes cues from pop art. This first widely distributed hazy IPA from the brewery is said to have "in-your-face notes of bright tropical fruit, and a refreshingly soft finish, featuring Citra, Strata, and Simcoe hops," and the qualities of the hazy IPA are expressed by the bold and colorful can design.
Notes of tangerine, mango and peaches are joined by oats, which create a well-balanced experience that's touted as fruity and sweet but not a "sugar bomb."
The Pulp Art Hazy IPA can be found in the brewery's new IPA For All variety 12-pack, which shares an assortment of favorites.
Pop Art IPAs
Brooklyn Pulp Art is an Artistically Inspired Hazy IPA
Trend Themes
1. Art-inspired Ipas - Breweries can collaborate with artists to create eye-catching and unique packaging designs for their IPAs to help them stand out in a crowded market.
2. Hazy IPA Distribution - Breweries can expand their distribution by offering a widely-distributed hazy IPA to attract fans of the popular style.
3. Balanced-fruit Ipas - Breweries can create well-balanced and fruity IPAs with the addition of oats to satisfy those who prefer a less bitter beer.
Industry Implications
1. Craft Beer - Craft beer breweries can differentiate their brand by collaborating with artists for unique packaging designs and offering widely-distributed hazy IPAs.
2. Art - Artists can collaborate with breweries to create original designs for cans or bottles to showcase their art and reach new audiences.
3. Beverage Packaging - Beverage packaging companies can create custom designs and offer unique materials to help differentiate beer brands in an increasingly crowded market.