This stunning piece of artwork is the creation of a collaborative effort between the fashion label Max Mara and artist Maya Hayuk.
Using the fashion label's pair of pointy framed sunglasses as inspiration, the artist created a brightly colored geometric piece of art. Pulling inspiration from the artistically patterned sunglasses, the artwork is an honorable tribute the designer. Artist Maya Hayuk describes the experience of Max Mara inviting her "to create a painting inspired by a new prism shape that symbolizes strength, femininity and progress."
The sunglasses are brightly colored but they also feature a slightly transparent material. The whimsical colors are perfectly mimicked in the artwork, which is scheduled to travel to boutiques around the world over the next few months. The artwork titled 'Optiprism' was originally designed as a packaging label, but has expanded onto three different pairs of the brand's sunglasses.
Designer Sunglasses-Mimicking Art
The Artist Maya Hayuk Worked with Max Mara to Create an Artwork
Trend Themes
1. Sunglasses-inspired Art - Collaborations between fashion labels and artists to create sunglass-inspired art pieces that are used as packaging labels and expand into selling actual sunglasses.
2. Transparency in Design - Incorporating slightly transparent materials, such as those used in the featured sunglasses, into fashion and art designs to create a whimsical effect.
3. Geometric Art - Creating geometric art pieces, inspired by fashion accessories, that blend bright colors and strong patterns with femininity and progress symbolism.
Industry Implications
1. Fashion - Fashion labels can collaborate with artists to create unique pieces that can be used as marketing tools and sold as limited-edition products.
2. Art - Artists can explore new ways to incorporate fashion elements into their art to create new styles and collaborations with fashion labels.
3. Packaging Design - Packaging designers can look for inspiration in fashion and art to create unique designs that attract customers by standing out on shelves.